It’s easier nowadays, more than ever, to become your own boss and run your very own business. A lot of people will choose to sell things the traditional way through in-person interactions, but a lot of others will choose to go down the online route.
Because of social media’s growing influence on today’s culture, there are lots of different places to sell products.
Etsy is one of the biggest websites in the world for selling different products and can help anyone to be successful. But how? We’ve got you covered with our guide.
What Is Sold On Etsy?
First of all, it’s important to note that you can sell a whole range of products on Etsy, but the incredible website is a hotspot for those who love to see their imagination come to life.
With the population on our planet growing quicker and quicker, it’s no surprise that people are coming up with fresh ideas that nobody has thought of before.
With regards to what these ideas are, there are countless forms of products being sold on this platform.
One really popular craze that’s come into play in the last few years, is 3D printing.
Of course, 3D printing has been a process that’s been around for years within professional and scientific capacities, however, this has now become a mainstream way of making money.
Moving from these scientific origins, 3D printing has now become an art form that has made a lot of people massive amounts of money because of their visions coming to life.
Popular ways for 3D printing include turning forms of popular culture into a physical creation.
For example, some of the biggest film franchises in the world today have had infinite amounts of action figures and symbols created from 3D printing and have sold incredibly well through Etsy.
The film franchise ‘Star Wars’ has many well-known symbols like Stormtroopers, Darth Vader, and the Millennium Falcon that have all been created and used for sale via Etsy. The more popular the creation, the more likely it is to sell.
3D printing has also led to practical things being made like clocks and phone holders that can be decorated with these franchise logos and symbols so that people will find them unique and useable at the same time.
A frequent form of this product, for example, is a clock with famous icons on it.
Many people will choose to hang up things around their home that are decorated with famous people like actors and musicians, or logos of films and bands.
Another product that people sell through Etsy comes in the form of prints.
These are very versatile and can be of almost anything. The main aim for prints is to hang the items up around the house and to decorate people’s homes.
For this reason, prints can depict lots of different popular places and locations that people love.
On top of this, prints can depict famous musicians, actors, and famous people that are held close to the buyers’ hearts.
This way these prints can summarise someone’s likes and hobbies by hanging them up in that person’s home. Other depictions can include cars, TV shows, and instruments like guitars.
How To Be Successful On Etsy
Although a lot of the work is down to how good you are at creating things, a lot of the work falls down to what you choose to make and other platforms outside of Etsy.
If you can do these right, then you’ve got a good business on your hands that can provide a successful way of creating money.
By choosing what to make, you’re choosing the type of audience and demographic that you’re going to attract.
If you’re smart, you can mold what you make around different things like popular culture to expand your audience even further.
For example, if your business is around the creation of coffee mugs and coasters, you can place film logos and characters on these products to attract fans of these topics.
Similarly, you can place sports teams’ badges on these to attract sports fans, like football fans and soccer fans.
If your business gets to a healthy point where it is sustainable, it can help to offer little incentives that can pull more potential customers into buying your products.
For example, if you sell prints and feel like they’re becoming more and more popular, why not stay ahead of the competition and offer three prints for the price value of 2?
This will give customers an extra reason to choose your products over other creators’.
One of the biggest things that is used in marketing nowadays is the use of social media. Almost everyone in the modern world has a smartphone or a form of computer to be able to access websites such as Etsy.
With regards to buying things online, times have never been easier. So why not start business pages on a range of platforms?
Social media platforms such as Instagram and Facebook have a huge influence on whether a business survives or not in this current climate.
By running a social media account that represents your business, you can make it personal so your customers know more about where they’re buying from. You can also use these platforms to run giveaways and deals.
Because these accounts are run in real-time, you can update them with the snap of your fingers.
On top of this, you can also make sure that your friends and family know about your business. You can ask them to share and run competitions that involve people following your account.
This will increase your audience massively and give you a better chance of creating revenue through the sale of your products.
Although running a business can be really demanding, Etsy makes sure that you have a fair chance at being successful.
A lot of the success comes down to how your approach the marketing and the type of product that you choose to make.
By running social media accounts in tandem with Etsy, you only increase your potential customers by using ads and competitions along with deals, to help keep your company going.
Make sure that you choose popular types of products to make. The more eye-catching the product, the more chance of selling it you have! Do all of this and you have a successful business to run!